Focus Network
Focus Network
Focus Network
Graphic Designer
Graphic Designer
Graphic Designer
2023-24
Developing my leadership skills in Sydney, Australia
At Focus Network, a data-driven research and advisory hub specialising in global events, I served as the Head of Design.
I was responsible for all visual content for the company. This included leading the design of the company’s new website, creating media kits, and designing print for events held worldwide. I also played a pivotal role in overseeing video content production, ensuring consistency and quality across all visual assets.
My work was instrumental in delivering localised insights and assessments to businesses worldwide, enhancing the company’s brand presence and engagement with its global audience.
2023-24
Graphic designing globally
Developing my leadership skills in Sydney, Australia
Focus Network runs B2B research and advisory events across the globe. When I joined their Sydney office in 2023, the brand had outgrown its visual identity, everything from the website to event signage needed a rethink.
I came in as a graphic designer and within three months was leading the creative department and working directly with the CEO. The brief expanded quickly: a full rebrand, new website, media kits, whitepapers, and print collateral for international events.
The challenge was consistency at scale. Materials had to feel coherent whether they landed in Bangkok or Brisbane. I built out a design system that the team could actually use, not just a set of guidelines that would gather dust.
My design work helped enhance the company’s brand presence and supported the delivery of localised insights to businesses across the globe, increasing engagement with its diverse, international audiences.
Designing collateral for B2B events
held across the globe
Designing collateral for B2B events
held across the globe
Designing collateral for B2B events held across the globe
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The Rebrand
I was brought on board to lead the rebranding of Focus Network, aligning it with the new brand guidelines. I played a central role in conceptualising and following through the company’s new visual identity.
This comprehensive rebrand encompassed everything from the website to all marketing collateral, ensuring consistency across whitepapers, event signage, media kits, and more.
˚
2021
The Rebrand
The Rebrand
I was brought on board to lead the rebranding of Focus Network, aligning it with the new brand guidelines. I played a central role in conceptualising and following through the company’s new visual identity.
This comprehensive rebrand encompassed everything from the website to all marketing collateral, ensuring consistency across whitepapers, event signage, media kits, and more.
˚
2021
A challenging & rewarding role
A challenging & rewarding role
I quickly advanced to lead the entire creative department, taking charge of all visual output within just three months. Working closely with the CEO, I honed my leadership and communication skills, managing a team and ensuring that all design work aligned with the company's strategic vision.
This experience not only strengthened my creative expertise but also deepened my ability to guide a team and deliver impactful visual solutions.
I quickly advanced to lead the entire creative department, taking charge of all visual output within just three months. Working closely with the CEO, I honed my leadership and communication skills, managing a team and ensuring that all design work aligned with the company's strategic vision.
This experience not only strengthened my creative expertise but also deepened my ability to guide a team and deliver impactful visual solutions.
˚
A challenging & rewarding role
I quickly advanced to lead the entire creative department, taking charge of all visual output within just three months. Working closely with the CEO, I honed my leadership and communication skills, managing a team and ensuring that all design work aligned with the company's strategic vision.
This experience not only strengthened my creative expertise but also deepened my ability to guide a team and deliver impactful visual solutions.
